Dentist marketing Tag

Gain more new patients: Know your numbers

Grow from your past success Every dentist I know would like more new patients. So - how do you that? First, you have to know your numbers. Find out which marketing programs have been most successful for you, and which ones are the losers so you...

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No more Nordstrom vs. Wal-mart

For years, when talking marketing, this was a common question to ask, “Are you targeting Nordstrom clientele or Wal-mart people?” For dentists and physicians, this question is useless. Worse than useless, in fact, because it puts your focus on the wrong goals. People follow their insurance....

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Updating our dental practice website

Now I know why it takes so long to get a website updated! We approved the project July 2012 and we're almost ready to publish now - so, about one year to get a new website. I never thought it would take this long, but...

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What I learned at Chicago Midwinter Part 1

What I learned at Chicago Midwinter A dental office manager’s perspective With an entire showroom floor full of clinical products and equipment, why would a dental office manager attend a dental tradeshow like the Chicago Midwinter? Here are the ideas I learned at the show: Dentrix updates – Since...

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1,111 new patients

As all dental office managers and small business owners know, right now its end of month, end of quarter and end of year. For me, it’s time to measure the results of the year – time to see how all the projects, new ideas, and...

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Interview with DemandForce at the Dentrix Business of Dentistry Conference

At the Dentrix Business of Dentistry conference, DemandForce had a booth and was promoting their relationship with Dentrix as a G5 Connected partner for dental marketing. Since I've been a DemandForce customer for almost 10 years, I thought it would be fun to do a video interview so Taylor could tell you about DemandForce himself. Hope you enjoy it!

I also am a big believer in filling schedules by sending e-newsletters to your patients - here are my thoughts on how to achieve amazing results with e-newsletters.

When is the last time you sent out an e-newsletter to your patients?

If it’s been more than 3 months, you’re overdue.

You may be thinking, “I don’t have time to write a newsletter.” Or

Yellow Pages – still a reasonable advertising option?

It’s that time of year – in the last month I’ve received 2 different yellow pages directories found lying on my doorstep. Yellow pages advertising used to be the primary focus of my marketing budget. About 5 years ago, our practice ran a full page ad in at least 3 different books and a smaller size ad in 2 additional books. Oh, how times have changed!

If you are trying to decide whether to keep or eliminate yellow pages from your marketing budget, here are some suggestions:

Where did your new patients come from this year?

Magnifying glass: Where are your new patients coming from?Where will you invest your dental marketing dollars this year? Which are your best sources for adding new patients into your practice? Which are the worst? Which ones should you drop and just save your money?

Now is a great time to take a look at your new patients that came to your dental practice in 2011 to find out how they were referred to you. You need to see which dental marketing programs are working and which are not. In Dentrix, you will run 2 reports to find out. The first is