dental marketing program Tag

No more Nordstrom vs. Wal-mart

For years, when talking marketing, this was a common question to ask, “Are you targeting Nordstrom clientele or Wal-mart people?” For dentists and physicians, this question is useless. Worse than useless, in fact, because it puts your focus on the wrong goals. People follow their insurance....

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What I learned at Chicago Midwinter Part 2

What I learned at Chicago Midwinter A dental office manager’s perspective Here are the rest of the ideas I picked up at the show: CareCredit updates – Always nice to meet with these reps who show us our applications and credit used in our practice last year, plus,...

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What I learned at Chicago Midwinter Part 1

What I learned at Chicago Midwinter A dental office manager’s perspective With an entire showroom floor full of clinical products and equipment, why would a dental office manager attend a dental tradeshow like the Chicago Midwinter? Here are the ideas I learned at the show: Dentrix updates – Since...

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1,111 new patients

As all dental office managers and small business owners know, right now its end of month, end of quarter and end of year. For me, it’s time to measure the results of the year – time to see how all the projects, new ideas, and...

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Photos for Dental Practice Marketing: A Task for your Office Manager

Great Facebook / Blog photo - this is our Pediatric Dentist with the Winner of the bicycle raffle

As dental practice marketing completely transforms from the simple (run a few ads in the yellow pages) to the complex (update your website and regularly contribute to social media), photographs are becoming more and more important to your practice.  There are a variety of photos that can be useful in dental marketing:

  • Clinical pictures – for case presentations and before/after on your website
  • Dentist / staff photos – on your website and in your practice brochures
  • Events / holidays – for Facebook/Linked In/Google Places/your website and the local newspapers

Thinking about a typical week in your practice, there are great opportunities for photos every single day. The really cute 7-year old girl in for her checkup that just earned a spot in your ‘No Decay Club.’ The teenage boy that just got his braces off and is grinning holding a goody bag of candy he can finally eat. The beautiful 25-year old girl that’s in for a quick ‘check whitening’ visit to make sure her shade is just perfect for her upcoming wedding. Each of these patients makes for a great photo opportunity that can be shared on Facebook (with a signed release, of course). Snapping photos, getting releases, sharing these photos along with appropriate captions – all of this is a great task to assign to your office manager.

Now, before office managers start rolling their eyes and

Yellow Pages – still a reasonable advertising option?

It’s that time of year – in the last month I’ve received 2 different yellow pages directories found lying on my doorstep. Yellow pages advertising used to be the primary focus of my marketing budget. About 5 years ago, our practice ran a full page ad in at least 3 different books and a smaller size ad in 2 additional books. Oh, how times have changed!

If you are trying to decide whether to keep or eliminate yellow pages from your marketing budget, here are some suggestions:

Where did your new patients come from this year?

Magnifying glass: Where are your new patients coming from?Where will you invest your dental marketing dollars this year? Which are your best sources for adding new patients into your practice? Which are the worst? Which ones should you drop and just save your money?

Now is a great time to take a look at your new patients that came to your dental practice in 2011 to find out how they were referred to you. You need to see which dental marketing programs are working and which are not. In Dentrix, you will run 2 reports to find out. The first is

How to handle when a large employer changes dental plans (and you’re not a member)

Do you have a large employer in your town? Have you seen what happens when this employer changes dental insurance plans – especially if the company switches to a plan that you have not joined? People believe that they can only go to the dentist when they have dental insurance – and even if you have taken care of a patient for 10 years, if their dental insurance changes, most will switch to another dentist. This is maddening for dentists who work hard to provide high quality care and develop a nice relationship – only to feel cut off at the knees by the insurance plan. So, what can you do?

One of the most important steps is to use your dental practice management software to determine how significant an impact this has on your practice. As a Dentrix user, you’ll want to go to office manager, letters and then select last visit dates for the year, select the employer in question and then take a look to find out how many of your patients will be affected. In the data tab, you may also want to select balance, billing type and email address. Then you can see if these patients are paying their bills on time or if you’ve moved them into a billing type that reflects being written off or sent to a collection agency. Finally, if most have an email address – you may be able to save yourself some money by

Let’s fill the chairs for fall (aka the insurance remaining letter)

So – are you deep into the fall slump? Hits dentistry every year like clockwork when the kids go back to school and families have taken their summer vacation, no one wants to miss work or school to come to the dentist. We plan for this time of the year by encouraging staff and dentists to take September vacations and by watching schedules and finishing up early as needed. However, instead of just cutting back, now is the perfect time for an added boost of dental marketing.

One of our regular fall dental marketing programs is to send the ‘Insurance Remaining letter’. This letter reminds people that they have dental insurance benefits that will expire if unused – so if you have an outstanding treatment plan, why not take advantage of your benefits? One significant key to success is finding the right patients to receive this letter.