Great Facebook / Blog photo - this is our Pediatric Dentist with the Winner of the bicycle raffle
As dental practice marketing completely transforms from the simple (run a few ads in the yellow pages) to the complex (update your website and regularly contribute to social media), photographs are becoming more and more important to your practice. There are a variety of photos that can be useful in dental marketing:
- Clinical pictures – for case presentations and before/after on your website
- Dentist / staff photos – on your website and in your practice brochures
- Events / holidays – for Facebook/Linked In/Google Places/your website and the local newspapers
Thinking about a typical week in your practice, there are great opportunities for photos every single day. The really cute 7-year old girl in for her checkup that just earned a spot in your ‘No Decay Club.’ The teenage boy that just got his braces off and is grinning holding a goody bag of candy he can finally eat. The beautiful 25-year old girl that’s in for a quick ‘check whitening’ visit to make sure her shade is just perfect for her upcoming wedding. Each of these patients makes for a great photo opportunity that can be shared on Facebook (with a signed release, of course). Snapping photos, getting releases, sharing these photos along with appropriate captions – all of this is a great task to assign to your office manager.
Now, before office managers start rolling their eyes and