Are you thinking about updating your dental practice website?
What do you think about your dental practice website? Is it bringing in new patients? Have you thought about how much you’re paying each month for your site – and do you know if it’s worth that investment?
New patients from online dental marketing
To find out how your existing website is performing for you, you need to see how many new patients it is bringing in. Run a report in your dental software to see your new patients and their referral source. Dentrix does a great job at tracking the production for each patient from each referral source also. So, now you can see the number of new patients AND how much production you generated from these patients.
Next, you want to check to make sure that you are documenting the referral source for ALL new patients. This is absolutely essential – if you’re going to spend money on a variety of marketing programs from websites to SEO to billboards and TV commercials – you have to know which ones are working for you. So, run a report of all your new patients in your Dentrix software and make sure that every one has a referral source documented.
If you find that you are not getting every new patient’s referral source, then this is the first challenge to tackle. Perhaps using a New Patient Checklist will help. Be sure and check your patient registration form – Are you asking “How did you find out about our practice?” Review the value of gathering this info in your next staff meeting also.
Measure your DDS Marketing Success
Once you know the total production from your new patients thanks to your website, now you need to look at the expense side of your website. How much are you paying for your dental website and SEO? Let’s say you are a Periodontist marketing your practice and you find that you are bringing in $2000 per month on average in new patient production thanks to your dental website. If you are spending $600/month then your return on investment is: $2.30: 1 – for every $1 you are spending on your dental website you are receiving $2.30 in production.
Another great tracking method to find out how your dental practice website is performing for you is to set up call tracking. Call tracking companies will give you a phone number to post on your website that will forward to your practice and record the calls. This allows you to listen to your staff and the conversations they have with possible new patients. It’s a great way to find out the training level of your team and then coach them to be more successful.
Could you use some help?
If you would like a hand with evaluating your dental practice website to find out how it is performing for you, I have partnered with a marketing agency and together we can help you. We offer an A to Z approach to make sure that your dental website works well and brings in new patient phone calls, and then your front desk team is well trained to handle each call successfully. Plus, I can train your office manager to run the reports needed to track your return on investment for your website.
For dental office managers looking to fill holes in the schedule, having a successful website that brings in new patient calls regularly can be a real blessing! Plus, the more the office manager learns about managing a website, the more you can update it yourself – this not only saves money from paying an outside company but it also makes your website completely customized to your practice.
Managing your dental practice website is just one way to run a successful dental practice. If you’re interested in new ideas on running a dental practice, please subscribe to my weekly blog. One of the biggest challenges to managing a dental practice is managing dental insurance. With dental insurance handled, then dental marketing for new patients becomes a primary focus. In today’s day of online reviews, handling patient complaints well is essential. As your practice grows, hiring dental staff becomes more important. With 16+ years of dental practice management experience, I’m open to your questions to help you run a successful dental office.
Feel free to email me.