Interview with DemandForce at the Dentrix Business of Dentistry Conference

At the Dentrix Business of Dentistry conference, DemandForce had a booth and was promoting their relationship with Dentrix as a G5 Connected partner for dental marketing. Since I’ve been a DemandForce customer for almost 10 years, I thought it would be fun to do a video interview so Taylor could tell you about DemandForce himself. Hope you enjoy it!

I also am a big believer in filling schedules by sending e-newsletters to your patients – here are my thoughts on how to achieve amazing results with e-newsletters.

When is the last time you sent out an e-newsletter to your patients?

If it’s been more than 3 months, you’re overdue.

You may be thinking, “I don’t have time to write a newsletter.” Or “I don’t know what to say.” Time to get over these excuses – we all wrote plenty of papers in high school and we survived. Plus, this writing will help to fill your schedule – which makes the office manager job easier!

In my practice, we send out an e-newsletter every quarter. I usually highlight one or two relatively new procedures that we offer and invite patients to schedule so the email includes a call to action. I try to keep the writing to only 3-4 paragraphs and I always include a photo or video. I read recently that the open rate on emails has dropped to 25% – so by including a visual aspect, I’m hoping to hedge my bet. Since I’ve been a DemandForce customer for close to 10 years, I can see how successful my newsletters are at generating revenue thanks to their reporting.

Funny story. Years ago, when DemandForce first offered the option of sending e-newsletters for dental marketing, I tried it out. I obviously had no idea what I was doing because I managed to send out a completely empty e-newsletter. No content whatsoever. I know this because on top of being office manager, I’m also a patient in the practice and I received this empty email! Mortified, I decided to keep this error quiet – and didn’t tell a soul. Figured I needed to do a little more research on how to send e-newsletters, so I waited a few weeks before I dared try again.

When I logged into DemandForce, I was absolutely shocked to see thousands of dollars in revenue generated from my empty email! I thought it must have been a mistake. Well, that is until I talked with my neighbor, who is also a patient and she told me in casual conversation that she had received an empty email from my dental practice. I braced myself to hear her say how stupid that was, instead she said “Well, since it didn’t say why I was receiving the email, I figured that we must be overdue – so I went ahead and called in and scheduled appointments for the family!” Guess I’d rather be lucky than good.

So, e-newsletters work. Send one out today and fill your schedule tomorrow.

For more ideas to improve the business-side of your dental practice:

AUTHOR: Jill Nesbitt
1 Comment
  • Christopher Alexander

    Hi Jill,

    I wanted to thank you for the reply to my most recent email, and for the invaluable information and insight you offer. As you had suggested, I took the liberty of reviewing the Baldridge award, and the criteria for achievement. What an amazing tool for any business to utilize as a formula for success!

    The areas addressed by the award are broad enough to cover the vital areas of a successful business practice, but also focused enough to allow accurate measurement of those key performance areas that keep the practice running smoothly.

    These criteria alone seem like enough to get a practice rolling in the right direction, but are there any areas not addressed by this award that should really be the focus of a newly blossoming health care business practice? For instance, in order of priority based on your experience, what takes is most important: patient flow or patient treatment and care? In other words, should a business manager in this setting rely solely on the number of patients that come through, or does patient care and the experience they have there really add to the overall value of the business?

    In my opinion (albeit amateur and green), I would think patient experience and care is the most important, because as for any business it is always cheaper to keep and existing client then it is to find a new one. Any insight?

    Thank you Jill, I truly enjoy knowledge gleaned from your successes.


    August 14, 2012