I am super excited about my dental practice’s new marketing venture: Google Adwords. This program allows you to run ads on Google that show up when people search for the keywords you select so they can discover your business and become your customer. For the first time in years, I am feeling like I have struck gold for dental marketing programs! The logic of this advertising approach makes so much sense because it is targeted marketing to people who are actually looking for a dentist.
Just think, no more wasted advertising money on programs that will “build your brand”. In dentistry, we don’t have giant marketing budgets in the first place, so what we invest in has to work. With Google Adwords, I feel like this is a perfect fit. I expect to be writing fabulous ads full of keywords that will lead potential patients straight to our door. I can already see the holes in my schedule filling up and I’m in such a good mood just thinking about this every day at the office I think the staff is starting to wonder about me!
As I am just learning about how this entirely new dental marketing program will work, I’m reading books and talking with friends who’ve already done it. I am finding this is complex. Google helps you along, but there is a ton of information to review and many choices to make, so this is going to take some time. For a sharp dental office manager looking for a dental marketing program that actually works, I say, “Go for it!”
At the Chicago MidWinter conference, I spoke with Simon at TopDentists, they run Google Adwords programs for dentists among other things, and he pointed out a very important consideration. You must be sure your secretary/office manager is well trained to handle the new patient calls that will be coming in! If Google Adwords turns out to be all that I dream it will be, then I need to make sure my secretary team is ready for the barrage of new patient phone calls this dental advertising will generate. Phone skills review, anyone?
If you’re looking for a new dental marketing program to help fill open time in your schedules, check out Google Adwords. http://www.google.com/ads/adwords2/ In the meantime, work with your secretary team to make sure they are handling new patient calls well now. Here’s to our success!
If you would like to update your website – and make sure your front desk staff are trained to take care of every patient plus have your office manager track the performance of your website every month – click this button to learn more:
Managing online marketing is just one way you can run a successful dental practice. If you’re interested in new ideas on running a dental practice, please subscribe to my weekly blog. One of the biggest challenges to managing a dental practice is managing dental insurance. With dental insurance handled, then dental marketing for new patients becomes a primary focus. In today’s day of online reviews, handling patient complaints well is essential. As your practice grows, hiring dental staff becomes more important. With 16+ years of dental practice management experience, I’m open to your questions to help you run a successful dental office.
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