I had a fun experience the other week – recording dental practice management videos for Dental
Products Report! As you may know, I author a monthly blog for DPR “From the Office Manager Desk” and they invited me to spend the day in Chicago to record a series of videos on dental practice management.
I was lucky enough to meet Ginny Hegarty, dental consultant and speaker, who was also invited to record some videos. Thanks to Thais Carter, content manager for Dental Products Report for inviting me to share in this experience! So, thanks to Dental Products Report, I will be adding some video into my blog very soon!
It was also fun to learn more about dental publishing and the challenges of dental manufacturers during this trip. A few highlights:
- There are a handful of dental magazines that target dental products – but did you know that DPR prides itself on offering independent reviews, not influenced by the amount spent on advertising?
- Dental trade shows continue to struggle to deliver dentist buyers – but companies that try to avoid this expensive method of advertising are punished with poor booth locations.
- Dentists (and I think consumers in general) are becoming numb to traditional advertising, so the most successful dental product advertising approaches incorporate dental practice management coaching. This is more than just telling about the product itself – and manufacturers are new to this type of story-telling.
- DPR is using these dental practice management videos to help their advertisers find new ways to reach their audience.
As a dental office manager, I love a good dental supplier. They make my job easier and they help me to run a successful dental practice.
Managing dental suppliers is just one way to run a successful dental practice. If you’re interested in new ideas on running a dental practice, please subscribe to my weekly blog:
One of the biggest challenges to managing a dental practice is managing dental insurance. With dental insurance handled, then dental marketing for new patients becomes a primary focus. In today’s day of online reviews, handling patient complaints well is essential. As your practice grows, hiring dental staff becomes more important. With 16+ years of dental practice management experience, I’m open to your questions to help you run a successful dental office.