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Leadership in the dental practice

A leader is one who knows the way, goes the way and shows the way. - John Maxwell So - how did your last staff meeting go? Were your team members enthusiastic to share ideas that will help improve quality of care, reduce expenses and improve...

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Gain more new patients: Know your numbers

Grow from your past success Every dentist I know would like more new patients. So - how do you that? First, you have to know your numbers. Find out which marketing programs have been most successful for you, and which ones are the losers so you...

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No more Nordstrom vs. Wal-mart

For years, when talking marketing, this was a common question to ask, “Are you targeting Nordstrom clientele or Wal-mart people?” For dentists and physicians, this question is useless. Worse than useless, in fact, because it puts your focus on the wrong goals. People follow their insurance....

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Updating our dental practice website

Now I know why it takes so long to get a website updated! We approved the project July 2012 and we're almost ready to publish now - so, about one year to get a new website. I never thought it would take this long, but...

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What I learned at Chicago Midwinter Part 2

What I learned at Chicago Midwinter A dental office manager’s perspective Here are the rest of the ideas I picked up at the show: CareCredit updates – Always nice to meet with these reps who show us our applications and credit used in our practice last year, plus,...

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