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Dentist marketing

Patient testimonials – great dental marketing for your practice

Want new patients for your practice? Video patient testimonials are a powerful way to improve your Google ranking and increase conversions on your website. According to Pixability:

Video gets results

  • Video in email increases click-through rates by 96%
  • Press releases that include video have a 500% increase in views
  • Video on your website makes you 53 times more likely to show up on the first page of Google search results

Just last week, I recorded and edited 2 patient testimonials for our practice. 

Patient Testimonial for Solving Dental Pain

One fellow talked about his experience having dental pain and how our practice treated him well personally and clinically. That video lasted 7 minutes - which is far longer than the recommended 1.5-2 minutes, but he said such amazing things we figure that a person in similar circumstances might watch the whole thing. We posted the 7 minute video on our website - and we also created a 2 minute clip of his video that we intend to use inside emails that we follow up for emergency patients that don't schedule. Here's the short version:

Patient Testimonial for Completing STM / Perio Treatment

Another video I completed was for a well-spoken patient (also an instructor at a local college) who recently completed her STM visits. Animated and positive, she also spoke with her hands, which made her video

Interview with DemandForce at the Dentrix Business of Dentistry Conference

At the Dentrix Business of Dentistry conference, DemandForce had a booth and was promoting their relationship with Dentrix as a G5 Connected partner for dental marketing. Since I've been a DemandForce customer for almost 10 years, I thought it would be fun to do a video interview so Taylor could tell you about DemandForce himself. Hope you enjoy it!

I also am a big believer in filling schedules by sending e-newsletters to your patients - here are my thoughts on how to achieve amazing results with e-newsletters.

When is the last time you sent out an e-newsletter to your patients?

If it’s been more than 3 months, you’re overdue.

You may be thinking, “I don’t have time to write a newsletter.” Or

Photos for Dental Practice Marketing: A Task for your Office Manager

Great Facebook / Blog photo - this is our Pediatric Dentist with the Winner of the bicycle raffle

As dental practice marketing completely transforms from the simple (run a few ads in the yellow pages) to the complex (update your website and regularly contribute to social media), photographs are becoming more and more important to your practice.  There are a variety of photos that can be useful in dental marketing:

  • Clinical pictures – for case presentations and before/after on your website
  • Dentist / staff photos – on your website and in your practice brochures
  • Events / holidays – for Facebook/Linked In/Google Places/your website and the local newspapers

Thinking about a typical week in your practice, there are great opportunities for photos every single day. The really cute 7-year old girl in for her checkup that just earned a spot in your ‘No Decay Club.’ The teenage boy that just got his braces off and is grinning holding a goody bag of candy he can finally eat. The beautiful 25-year old girl that’s in for a quick ‘check whitening’ visit to make sure her shade is just perfect for her upcoming wedding. Each of these patients makes for a great photo opportunity that can be shared on Facebook (with a signed release, of course). Snapping photos, getting releases, sharing these photos along with appropriate captions – all of this is a great task to assign to your office manager.

Now, before office managers start rolling their eyes and

Yellow Pages – still a reasonable advertising option?

It’s that time of year – in the last month I’ve received 2 different yellow pages directories found lying on my doorstep. Yellow pages advertising used to be the primary focus of my marketing budget. About 5 years ago, our practice ran a full page ad in at least 3 different books and a smaller size ad in 2 additional books. Oh, how times have changed!

If you are trying to decide whether to keep or eliminate yellow pages from your marketing budget, here are some suggestions:

Where did your new patients come from this year?

Magnifying glass: Where are your new patients coming from?Where will you invest your dental marketing dollars this year? Which are your best sources for adding new patients into your practice? Which are the worst? Which ones should you drop and just save your money?

Now is a great time to take a look at your new patients that came to your dental practice in 2011 to find out how they were referred to you. You need to see which dental marketing programs are working and which are not. In Dentrix, you will run 2 reports to find out. The first is

Is your practice growing?

Counting your active patientsActive patients: the lifeblood of a dental practice. If your active patient volume is growing, you have decisions to make: is it time to hire another hygienist? Are my secretaries keeping up with the phone calls coming in? Do I need to add an EFDA? On the other hand, if your active patient volume is shrinking, you have different decisions to face: is it time to cut back on staff hours? What additional marketing programs can we begin? What topics do I need to review with my staff so we’re well taking care of our existing patients in order to retain them?

The key to all these decisions is to know if your active patients are growing or decreasing – and by how much. Here’s how

Where did your new patients come from this year?

Only 5 weeks left in the year 2011 – hard to believe, isn’t it? As our national
economy continues to move painfully slowly toward the recovery we’re all
waiting for, you may be thinking about your dental practice finances for next
year. One of the major factors in how your practice performs financially is how
many new patients come through your doors. For most dentists, this is THE most important measure in the practice.

To improve your dental practice financial picture for 2012, the best thing you can do right now is to do a thorough evaluation of your new patients from this year – so you can build on your strengths and look for new opportunities for
marketing. To do this thorough evaluation, you start with

An Office Manager’s Role in Preventive Dentistry

Have you ever heard of the Institute for Oral Health? http://www.institutefororalhealth.org/  This organization identifies best practices in oral health and then encourages collaboration between dental insurance companies, physicians, dentists (private practice, academia and public health) and researchers to benefit the public and the profession. This year’s annual conference theme was on preventive dentistry and I was lucky to attend.

From the 200 attendees at the conference, I met only one other dental office manager – so I thought it might be worthwhile to share an office manager’s perspective on the future of preventive dentistry. At this conference, a vision was shared that although everyone knows dental infection is an entirely preventable disease, we truly can work together to eliminate this disease – just like polio in the past. The President of the ADA challenged the group to set a timeline – let’s eradicate dental disease in the U.S. in 10 years!

How to handle when a large employer changes dental plans (and you’re not a member)

Do you have a large employer in your town? Have you seen what happens when this employer changes dental insurance plans – especially if the company switches to a plan that you have not joined? People believe that they can only go to the dentist when they have dental insurance – and even if you have taken care of a patient for 10 years, if their dental insurance changes, most will switch to another dentist. This is maddening for dentists who work hard to provide high quality care and develop a nice relationship – only to feel cut off at the knees by the insurance plan. So, what can you do?

One of the most important steps is to use your dental practice management software to determine how significant an impact this has on your practice. As a Dentrix user, you’ll want to go to office manager, letters and then select last visit dates for the year, select the employer in question and then take a look to find out how many of your patients will be affected. In the data tab, you may also want to select balance, billing type and email address. Then you can see if these patients are paying their bills on time or if you’ve moved them into a billing type that reflects being written off or sent to a collection agency. Finally, if most have an email address – you may be able to save yourself some money by