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Dentist marketing

Gain more new patients: Know your numbers

Grow from your past success Every dentist I know would like more new patients. So - how do you that? First, you have to know your numbers. Find out which marketing programs have been most successful for you, and which ones are the losers so you...

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No more Nordstrom vs. Wal-mart

For years, when talking marketing, this was a common question to ask, “Are you targeting Nordstrom clientele or Wal-mart people?” For dentists and physicians, this question is useless. Worse than useless, in fact, because it puts your focus on the wrong goals. People follow their insurance....

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Updating our dental practice website

Now I know why it takes so long to get a website updated! We approved the project July 2012 and we're almost ready to publish now - so, about one year to get a new website. I never thought it would take this long, but...

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What I learned at Chicago Midwinter Part 2

What I learned at Chicago Midwinter A dental office manager’s perspective Here are the rest of the ideas I picked up at the show: CareCredit updates – Always nice to meet with these reps who show us our applications and credit used in our practice last year, plus,...

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What I learned at Chicago Midwinter Part 1

What I learned at Chicago Midwinter A dental office manager’s perspective With an entire showroom floor full of clinical products and equipment, why would a dental office manager attend a dental tradeshow like the Chicago Midwinter? Here are the ideas I learned at the show: Dentrix updates – Since...

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New Uses for Old Things

I’m a big fan of the magazine Real Simple. My favorite is the ‘New uses for old things’ section where they take something you use every day for one thing – and then come up with a unique way to utilize this item. Here are...

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1,111 new patients

As all dental office managers and small business owners know, right now its end of month, end of quarter and end of year. For me, it’s time to measure the results of the year – time to see how all the projects, new ideas, and...

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